Global sportswear brand Reebok backtracks from a demand to have its logo removed from the jerseys and kits of Israel’s national soccer team, the Israel Football Association (IFA) says.
The decision follows a conversation between IFA President Moshe Zuares, Reebok, and the MGS Group, the sportswear giant’s local franchisee.
“Reebok reversed its decision and the Israel national team’s uniforms in international matches will continue to feature the company’s logo as it has been up to now,” the IFA says.
The move comes after the IFA threatened legal action and accused Reebok of succumbing to boycott threats.
Earlier on Tuesday, it was reported that Reebok had instructed its local operating partner, MGS Group, to pull its logo from the kits and uniforms of Israel’s national soccer team.
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Tuesday, September 30, 2025
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