Hotels always look for ways to distinguish themselves from the rest of the pack, even the five-star options that count Madonna and Ashton Kutcher among their guests.
This may be one of the reasons Tel Aviv’s David Intercontinental, as it’s called by the locals, recently embarked on its Insider Experience program, offering personalized journeys through Tel Aviv, tailored to each guest’s interests and tastes.
Visitors can take private tours with celebrity chefs through the nearby Carmel Market before eating dinner at their restaurants, taste-test local drinks in a Neve Tzedek bar, experience the city’s start-up culture at local companies, view a private art collection, tour a selection of Tel Aviv’s Bauhaus structures guided by a local architect, or head out for a night of Tel Aviv clubbing.
They just have to pay, and stay, at the hotel’s premier suite.
Insider Experience is being offered in 12 of its hotels, with Tel Aviv as one of the first three — along with London and Paris — to feature the intimate, tailored tours. At the InterContinental David Tel Aviv, the Insider Experience is an exclusive package that includes staying in the Tel Aviv Suite, a $3,500-a-night accommodation, located at the top of the 25-floor hotel that towers over the neighboring buildings at the southern end of the city.
(The suite, which includes a separate living room, dining area and bedroom, also has its own sauna and steam room in the spacious bathroom. Just think, you can sleep in the same bed as Madonna.)
The 555-room hotel, which opened in 1999, is in a good location for the touring program. Located across from the beach, it was built just as nearby Neve Tzedek, an historic Tel Aviv neighborhood, was beginning to gentrify, becoming a hip enclave of European-style cafes, boutiques and renovated homes.
It’s also down the street from the Carmel Market, the city’s main open-air food market that has become a gathering place for foodies, artisanal bakeries and chefs offering personalized tours. And Tel Aviv is a relatively small city, so trendy areas like Jaffa, Florentin, the Levinsky spice market or the more formal stretches of Rothschild or Dizengoff Boulevards aren’t all that far away.
“Our proximity to the Carmel Market and Neve Tzedek definitely give us an edge,” said Naama Ben Dror, who handles marketing and public relations for the hotel. “We’re the perfect starting point to discover the city.”