Central Elections Committee bans Likud parody of Yesh Atid campaign ad

Likud ordered to pay rival NIS 40,000 in compensation for taking excerpts from Yesh Atid video and creating satire version without identifying it as a Likud production

An election campaign billboard for the Likud party that shows a portrait of its leader Benjamin Netanyahu, left, and Yesh Atid head Yair Lapid in Ramat Gan, March 21, 2021. (AP Photo/Oded Balilty)
An election campaign billboard for the Likud party that shows a portrait of its leader Benjamin Netanyahu, left, and Yesh Atid head Yair Lapid in Ramat Gan, March 21, 2021. (AP Photo/Oded Balilty)

The Central Elections Committee ruled on Tuesday that a campaign video published by the Likud party attacking the centrist Yesh Atid must be removed from all social media sites where it was posted earlier this month.

Committee chair Justice Isaac Amit also ordered Likud to pay NIS 40,000 ($12,257) in compensation to Yesh Atid over the video.

The ruling came in response to an appeal filed last week by Yesh Atid against the ad.

The Likud video used excerpts from a Yesh Atid clip titled “Just a year in a power and see what we managed.” The original Yesh Atid video promoted achievements by the government since it was formed in June 2021, while the Likud version, in a similar format, presented alleged failures by the coalition.

But the Likud video does not include any “means of identification” such as a faction nickname, a list of candidates or the party name, in violation of rules for election propaganda, the committee found.

The committee, therefore, issued an order that the advertisement must be removed from all social media sites where it had been posted.

Both videos featured the same introductory narration with the same image of Prime Minister Yair Lapid, founder and leader of Yesh Atid.

The Yesh Atid version lists milestones including passing the state budget as well as various legislation passed by the Knesset.

But the Likud version shows media reports on the rising consumer price index and the cost of living, among other alleged failures.

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