Seeking some shopping therapy during these stressful days? You could head to Shopping IL, Google Israel’s first organized attempt at luring Israelis to the wonders of shopping online.
The 48-hour shopping bonanza began Tuesday, November 11 and will continue through Wednesday, November 12.
The company gathered Israel’s best-loved brands and stores in one website, offering special deals and sales and easy, quick, home deliveries.
Some 150 Israeli companies are participating in the blue-and-white event, offering discounts of up to 75%, and more than 750 deals altogether.
According to Roni Levin at Google, some 100,000 people had shopped on the Shopping IL site by Tuesday evening.
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Those are promising numbers for online shopping, given that as of 2011, online purchases were just half a percent of Israel’s GDP, compared to 3.5% in Britain. Israelis are more accustomed to buying tickets to events and concerts online, said Levin.
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