A crowdfunding campaign spearheaded by an Israeli online marketing professional is raising award money for information about the three kidnapped teens.

The project aims to collect NIS 500,000 ($144,000) to serve as an incentive for informants to step forward with leads on the missing students’ whereabouts. Since it was listed on Headstart.co.il on Friday, it has received pledges of NIS 21,350 ($6,193), and must reach its goal of half a million shekels in order for the funds to be withdrawn and utilized.

Matan Nachmani, 29, who is behind the campaign, said: “I consulted with my family and friends, and we reached the conclusion that a large financial award, funded by citizens and good people in Israel and around the world, can serve as a positive incentive for those who want to help save the lives of the boys.”

The recipient of the prize will be determined by a panel of judges, and must prove he or she handed over “information that is reliable and exclusive, that led to the locating, rescue, or release of our boys,” he explained.

Nachmani said he plans to work with a staff of volunteers to spread the word on social media, as well as publicize it on Palestinian and Israeli websites.

If no one comes forward with pertinent information, the money will go to the Israel’s administrator-general to support state charities.

The campaign comes as Israeli forces continue to scan areas of the West Bank, primarily caves and wells, for signs of the missing students Eyal Yifrach, 19, Naftali Fraenkel, 16, and Gil-ad Shaar, 16, who were snatched on June 12. While Israel has maintained Hamas is behind the abduction, no one has yet claimed responsibility or issued demands.