Vandals cause French billboard firm to scale back JDate campaign

Director cites ‘swastika graffiti and broken windowpanes’ on company property as reason for pulling 18 out of 100 posters

An illustrative photo of a spray-painted swastika on a window (ADL/JTA)
An illustrative photo of a spray-painted swastika on a window (ADL/JTA)

A French advertiser scaled back a campaign for the dating site JDate after its billboards were vandalized.

Thierry Courrault, a regional director for the JC Decaux billboard giant, said his company decided to pull 18 billboards out of 100 advertising JDate.

The reason was “vandalism against our property (swastika graffiti and broken windowpanes),” he told the French Jewish news site Le Monde Juif.info. “In this very particular current context, it was to avoid the proliferation of such acts,” he added.

The decision he added, “was commercial and does not represent any position on the issue.”

Many of the withdrawn posters advertising JDate were posted in the western Paris suburb of Nanterre.

On Jan. 19, Jewish worshippers found the remains of a freshly slaughtered wild boar on the doorstep of the Saint-Brice-sous-Foret synagogue north of Paris. The following day, swastikas were discovered on the facade of the Chabad synagogue inBoulogne- Billancourt, a western suburb of the French capital.

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