Biggest art fair to take place in little-known Israel Electric compound
Fresh Paint, Israel’s largest art event, to brings visitors to Kremnitzky Technical Center, east of Ayalon Highway in Tel Aviv
Add ToI as a Preferred Source on GoogleJessica Steinberg, The Times of Israel's culture and lifestyles editor, covers the Sabra scene from south to north and back to the center
This year’s Fresh Paint Art and Design Fair, Israel’s largest art event, will bring visitors to a charming, mostly unseen building east of the Ayalon Highway to view local art, design and creativity.
The fair will be held May 21-26 at the Kremnitzky Technical Center, which until recently served as Israel Electric’s operational center in Tel Aviv.
The centrally located space is within walking distance of the Hashalom train station, between the Bitzaron residential neighborhood and the office towers on Yigal Alon Street, but has never been viewed by the general public.
The entire area was recently transferred to the Tel Aviv-Jaffa municipality.
“In these challenging days for the State of Israel and Israeli society as a whole, it seems that reality exceeds all imagination,” said Tel Aviv Mayor Ron Huldai. “In such days, we need art, its wonderful glasses through which we can look at the past or dream of the future.
“We, in Tel Aviv-Jaffa, adhere to art and culture and insist on them in any situation, in routine and emergency. Because art and culture are a prescription for mental health, and mental health is not a right. It is an existential need. Certainly in times like these,” he added.
Fresh Paint, founded by Sharon Tillinger and Yifat Gurion and currently in its 16th year, is sponsored by Harel Insurance and Finance Group and the Zurich Insurance Company, in partnership with the municipality, to provide a platform for the local creative community.
The fair displays works by both successful, veteran Israeli artists and promising creators, as well as local artists working in innovative industrial and home design.
The six-day fair allows visitors to view solo and group exhibits (with purchased tickets only), to join guided tours (tickets available on the Fresh Paint site) as well as purchase art and receive help with curation.
Fresh Paint customers who can’t make it to the fair can peruse and purchase artworks online through a website hosted for the event by furniture design store Tollman’s Dot.
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