Americans caught trying to smuggle hundreds of pounds of Fruit Roll-Ups into Israel

At least two American couples have been caught by Israeli customs for attempting to smuggle a total of more than 650 pounds of Fruit Roll-Ups into Israel, as the country experiences a dire shortage of the snack due to a TikTok craze.

A video posted on Tuesday by Mako, an Israeli news website, appears to show a customs official at Ben Gurion International Airport sifting through at least three open suitcases each filled with hundreds of the colorful, sugary treats.

An American-accented voice off screen, in a mix of Hebrew and English, explains that he brought the snacks across the ocean for his family in Israel. When the customs official asks if the man packed clothes for himself, he responds that he has clothes in Israel.

Why did he fill two checked bags with Fruit Roll-Ups? “It has something to do with ice cream,” the man’s voice says.

The man was almost certainly referring to a viral TikTok trend, ongoing since at least March, in which users of the video social network wrap the sweet, sticky roll-up around a small scoop of ice cream, which then freezes over and becomes hard and crunchy.

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