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Shoots, eats and leavesShoots, eats and leaves

Cafe caters to food instagrammers

Joint Catit, Carmel Winery food photography project earns international interest for focus on social media

Judah Ari Gross is The Times of Israel's military correspondent.

One of ceramic designer Adi Nissani's special creations for 'Foodography,' a plate designed to simultaneously  hold a cellphone and provide a clean backdrop for a diner's meal. (Screen capture: YouTube)
One of ceramic designer Adi Nissani's special creations for 'Foodography,' a plate designed to simultaneously hold a cellphone and provide a clean backdrop for a diner's meal. (Screen capture: YouTube)

There’s nothing worse than getting your meal at a restaurant only to have a dirty napkin or some other table debris ruin the obligatory picture on Instagram, and your life forever.

One Tel Aviv cafe may now have a solution to a scourge that plagues purveyors of food pornography: it’s made special plates to help diners show off their food before shoving it into their faces.

Catit, one of Israel’s most celebrated eateries, partnered with the Carmel Winery and food photographer Dan Perez to create the “Foodography” project — a portmanteau of food and photography.

Using specially designed tableware, food and lighting, the creators strove to make the ideal atmosphere for the burgeoning art of cellphone photography.

Though the project was launched in February, it only caught the eye of the press over the last few days, garnering some impressive international buzz over the Internet.

Jaffa-based ceramic designer Adi Nissani created a custom plate for the project called “The Limbo,” which contains a slot for the ultra-modern artistes to rest their phones and an exaggerated L-shape to give their edible subjects a clean background. Another plate, “The 360,” features a lazy Susan, which affords photographers an easy mechanism to find the best possible angle for a given dish or the opportunity to shoot video of their food in circular motion.

Catit’s head chef Meir Adoni designed his meals to be as colorful and interesting as possible for the workshop and lunch. Grilled veal sweetbreads, red wine-cured fish, roasted organic duck breast and a sake brulee were served at the NIS 599 ($150) event.

Professional food photographer Dan Perez was also on hand to assist diners document their meals in the best way possible.

A photo posted by shira289 (@shira289) on

לפרטים והרשמה היכנסו עכשיו http://foodography.co.il/ #wine #winery #Carmel #fdgr

A photo posted by carmel winery (@carmelwinery) on

שקדים של עגל וגם כאלה ירוקים של אביב @meircatit #FDGR #carmelwinery

A photo posted by maya darin (@mayadarin) on

The next workshop is scheduled for June.

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