A graffiti art group from the northern city of Haifa got the break of a lifetime when it was asked to create a music video for the song “American Soul” by U2 and the rapper Kendrick Lamar.
“This is pretty surreal,” the group, Broken Fingaz, posted on its blog.
“A week ago, we got a phone call from Universal, saying U2 wanted us to create an animation lyric video for their new song ‘American Soul’ (!) with an intro by Kendrick Lamar(!) and they needed it ready in 7 days (!!!),” said the group.
“We weren’t sure if it was even possible, but of course we said yes,” Broken Fingaz said, adding that as its members were all over the world at the time of the request, it was made in Haifa, London and Rajastan in India.
“We teamed up with Adme the genius who we worked with for most of our videos, and shot it all in an intense 4 days, completely DIY…Hope you enjoy,” it wrote.
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